Social Media Coordinator
Position Title: Social Media Coordinator
Reports To: Marcomm Manager
Pay Grid: $19/hour
Department: Association Services
Hours: 30 hours/week
Our Culture:
YMCA of Southeastern Alberta strives to integrate our commitment to diversity and social
inclusion in all that we do. We believe that strong leadership is created through the sharing
of diverse experiences and perspectives. We actively seek candidates who embody these
principles and who reflect the many dimensions of the communities we serve. We are a
charitable organization that provides health and fitness opportunities, employment services,
licensed childcare, and various community programs in Medicine Hat, Redcliff, and Brooks.
When you work at the YMCA, you’ll play an important part in building strong, thriving
communities while positively impacting people’s lives. Join our team at the Y, a place where
everyone belongs — including you!
Our mission and core values are brought to life by our culture. In the Y, we strive to live our
cause of strengthening communities with purpose and intentionality every day,
demonstrating our values in action.
We do the right thing.
We are caring, respectful, honest, and responsible in all that we do.
We put people first.
We believe in each other – honouring our strengths, diversity, perspectives, and passions.
We keep our promises.
We do what we say we will do.
We lead by example.
We are courageous, speaking with conviction and always willing to listen and collaborate.
What qualifications are we looking for?
At the YMCA of Southeastern Alberta, we strive to ensure our employees are a good fit
based on their strengths, interests, and future goals.
The successful candidate will have the following:
Education/Certifications/Credentials/Professional Registration
• Have or are pursuing a Degree or Diploma in Graphic Design, Marketing, Web Design
or equivalent
• Standard First Aid, CPR-Level C
• Evidence of a clear Police Information Check (with Vulnerable Secor Search if
applicable) within the last six months
• Must have a valid driver’s license with a class 07 automobile insurance coverage
business use (or pleasure with occasional business use) and a minimum of
$2,000,000 in liability coverage if required
Knowledge & Skills
• Proficiency in Adobe Creative Suite, Microsoft Office, and Canva required
• Proficiency in Meta Business Suite, Google Ads, Twitter Advertising required
• Office experience preferred
• Photography and editing skills an asset
• Video Editing Skills is an asset
• Time management and organizational skills
• Ability to work effectively, efficiently, independently, and under pressure
• Strong writing, grammar, and spelling skills preferred
What does this role look like at the YMCA of Southeastern Alberta?
Reporting to the Manager of Communications and Marketing the Social Media Coordinator
responsible for managing our brand’s online presence, including but not limited to,
researching audience preferences, creating engaging content, measuring web traffic, and
facilitating online conversations.
The responsibilities and duties of this role will include but is not limited to:
Customer Service
• Be Committed to exceptional customer service and member engagement
• Have positive interactions with all members, public, and staff
• Represents the YMCA and the Association in a professional manner in internal and
external forums
YMCA Values
• Demonstrate and promote a personal understanding of and appreciation for the
mission, vision, and values of the YMCA and its programs and services
• Demonstrates appropriate behaviors in line with our Mission, Vision and Values as
reflected in our YMCA competencies; takes a member focused approach to increase
their understanding of programs offered across the Association.
Teamwork
• Work effectively within the events committee, contributing to its overall success by:
• Promoting the YMCA’s annual Y Connect Campaign
• Promoting and/or attending YMCA events
• Contributing to a positive and healthy workplace culture
• Other duties to assist the team, as assigned
• Attend all YMCA meetings as required
• Work with the Marcomm team to promote the YMCA association and achieve optimal
collective results
Standards that Shine
• Achieve all quality standards and targets established under YMCA best practices and
the YMCA’s Standards that Shine
• General cleaning as required around the facility
• Ensuring all staff are aware of Standards that Shine, and work with them to create a
culture of excellence in adherence to guidelines and expectations outlined by the
Standards that Shine.
Interpersonal/Communication Skills
• Communicate effectively with coworkers, supervisors, managers, and the senior
leadership team
• Ensure workplace conflicts are resolved quickly, following YMCA policies and
procedures
Quality of Work
• Oversee and manage posting for Facebook, Instagram, Twitter, Youtube, and
• Create and manage digital ad campaigns across various platforms, including
delivering analytics to assess campaign success, and trouble shoot for optimum reach
and efficacy.
• Post with the highest standard of clarity, accuracy, professionalism, and integrity.
• Know and execute current trends on social media platforms and algorithms. (e.g.,
specifications and policies).
• Create videos and reels of all YMCA departments for social media.
• Attend special events and provide social media coverage as deemed necessary
• Work with Communications & Marketing Manager on brainstorming and creating
multi-channel campaigns.
• Support Communications & Marketing Manager with writing/proofing copy for social
media.
• Assist Communications & Marketing Manager in expanding, organizing, and
maintaining the YMCA Photo Library
Compliance with Legislation and YMCA Policies and Procedure
• Adherence to the following at all times:
• YMCA Child Safeguarding and Operational Policies and Procedures
• Public health and safety regulations
• Occupational Health and Safety
• YMCA Brand Standards
Work Environment and Physical Demands
• Shared office space, located on the main floor
• Stairs to the basement, as needed to access storage, additional washrooms, and
future staff room.
• Sitting at a desk and using a computer for most of the day.
• From time to time, may need to lift boxes of files weighing up to 20 lbs.
• May be exposed to all weather conditions when walking outside to/from bank or
vehicle.
• May be exposed to all weather conditions when using vehicle for occasional business
purposes (e.g., dropping a parcel off at the post office)
The Benefits to Joining our Team:
• Paid wellness days and benefits package after 3-month probationary period
• Paid Birthday and Employment Anniversary Date
• Employee Assistance Program
• Free Health Plus Membership with 15% discount for family members
• 2 weeks paid vacation after 3 months prorated based on start date
• 1 week of PTO after 3 months prorated based on start date
Please Apply:
With a cover letter, resume, and 3 professional references (email addresses and phone
numbers) who can attest to your character and previous work and/or volunteer performance.
Please send application packages to:
Katie Richard, Communications & Marketing Manager
YMCA of Southeastern Alberta
221 4th Ave SE